Get your colour palette inspo here! In today's blog, I'm sharing five nature-inspired colour palettes (hex codes and all!) that you can use for free for your brand or Squarespace website.
Nature-inspired colour palettes are a fab choice for brands that want to convey a sense of naturalness, authenticity, and sustainability. These colour palettes are often inspired by the colours found in nature, such as greens, browns, blues, and other earthy tones. They can be used in various industries, from food and beverage to fashion and cosmetics, to convey a sense of organic, wholesome, and eco-friendly products.
“Using nature-inspired colour palettes can also create a sense of calmness and balance, making them a popular choice for wellness and health-related businesses.”
Using nature-inspired colour palettes can also create a sense of calmness and balance, making them a popular choice for wellness and health-related businesses. Natural colour palettes are a versatile and effective way to communicate a brand's values and identity, create a solid emotional connection with customers, and stand out in a crowded market.
Palette 1 - Neutral, Earthy and Calming
A neutral earthy colour palette with a pop of marmalade and cocoa is a sophisticated and modern combination that conveys warmth and energy. These natural colours, such as greys, browns, and muted greens, create a calming and peaceful backdrop, while the pop of orange adds a playful and energetic touch. The cocoa and black provide depth and grounding, creating a harmonious balance with the other colours.
This colour palette creates a cosy and inviting atmosphere in interior design that can be used in a living room, bedroom, or office. This transfers well into the digital space, aka your website, too.
It's also popular with design studios, conveying a sense of naturalness, simplicity, and reliability. This neutral earthy colour palette is versatile and stylish, adding depth and interest to any design.
Palette 2 - Rooted, Organic and Serene
An organic, green colour palette with a hint of cooler blue is an enchanting and serene combination that brings to mind nature and tranquillity. The shades of green, from light and airy to dark and lush, create a sense of growth and vitality. The hint of blue adds a touch of calmness and serenity, evoking images of clear skies and calm waters.
This colour palette is ideal for natural or organic products, such as skincare, food, or wellness, as it conveys a sense of purity, freshness, and health. It would also work well with mindfulness brands and yoga studios, as it brings a sense of freshness, health, and sustainability.
Palette 3 - Bright, Warm and Earthy
This bold, bright, warm colour palette with a pop of burnt orange and sandy desert tones is a striking and vibrant combination that oozes energy and vitality.
The burnt orange brings confidence, warmth, and excitement, while the sandy tones add a calming and grounding effect to help root the palette. Together, they create a dynamic and inviting colour scheme that can be used to create a variety of moods and atmospheres.
Conveying a sense of optimism, creativity, and passion, this bright, warm, earthy palette is a powerful and expressive choice that can add depth and character to any project.
Palette 4 - Refreshing, Light and Clean
This light, fresh, and clean colour palette is inspired by a cool refreshing drink on a hot summer day and is a perfect choice for creating a calming yet inviting atmosphere.
This palette combines warm and cool tones, creating a balanced and harmonious feel. The cool tones, such as icy blue and storm green, bring a refreshing and calming effect, while the warmer tones, such as peach citrus and piña, add a touch of warmth and energy.
Together, they create a light, fresh, clean palette that creates a peaceful and relaxing vibe. The balance of warm and cool tones makes this colour palette super versatile; it would work well for various businesses, from spas to food and drink to hospitality, as it conveys a sense of purity, freshness, and naturalness.
This palette is a beautiful and soothing choice that promotes a sense of tranquillity and well-being.
Palette 5 - Cosy, Autumnal and Neutral
This warm and cosy colour palette is inspired by autumn and those quiet moments with a cup of coffee and a good book; it's the perfect choice for creating a relaxing and comfortable atmosphere.
The palette comprises neutral brown colours, ranging from light beige tones to the much darker 'burnt toast'. These colours bring warmth, comfort, and familiarity, making them ideal for creating a cosy ambience with your brand.
This palette's warm and earthy tones convey a sense of naturalness and authenticity, meaning it would work well for interior designers, fashion brands and coffee houses.
There we have it, our five favourite nature-inspired colour palettes!
These beautiful five pre-made colour palettes are ready for you to use on your website or in your brand, making it easy to create a cohesive and professional look for your business. Each palette has been carefully curated to include complementary colours that work well together, saving you time (and effort) in selecting and testing colours on your own. You can type in the hex codes in your Squarespace colour palette or in Canva to use them today.
These palettes include a range of colours that evoke different emotions and moods, such as serenity, energy, and warmth, allowing you to choose the palette that best reflects your brand's personality and values. Using one of these colour palettes ensures that your branding and website design is consistent (and looks good!), helping you to establish your business's identity and build trust with your target audience.
Did you use any of these palettes? Share them with us below!
Got your palette ready, and now you want to make a website? Why not browse our Squarespace template kits to bring your brand's dream website to life today?