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New Squarespace AI Copywriting Feature: Simplify Website Content Creation

New Squarespace Feature - Squarespace AI Copywriting Feature Released

Have you seen the new Squarespace AI copywriting assistant?

As a small business owner or creative, you juggle numerous responsibilities, from managing your business to crafting compelling website content. With limited time and resources, creating engaging copy can take time and effort. That's where Squarebase, your go-to source for premium Squarespace Template Kits, comes to the rescue. While we've got your design needs covered, writing about your business is still up to you... or is it? 

Introducing Squarespace's latest game-changing feature: Squarespace AI Copywriting.

New Squarespace Feature - Squarespace AI Copywriting Feature Released

What does the lightning bolt icon do next to the text in Squarespace? 

When we logged into Squarespace recently, we couldn't help but notice the new icon that caught our attention—a lightning bolt of innovation! The new feature is called Squarespace AI; it's a new feature that Squarespace has released, most likely in response to the ever-popular AI writing tool, Chat GPT, that is taking over, well, the world.

This new feature has the potential to revolutionise how you create website content, enabling you to launch your website even faster, which we are all for!

In this blog, we'll guide you through the process of utilising the powerful Squarespace AI copy generator tool to streamline your website content creation.

How to use the new Squarespace AI feature

  1. Add a text box on your Squarespace page
  2. Click on the lightning bolt icon in the top left-hand corner 
  3. Select your prompt and then complete the command 
  4. Click Generate


Super simple! 

New Squarespace Feature - Squarespace AI Copywriting Feature Released

You have the option to do one of the following commands: 

  • Write a title about:
  • Write a paragraph about: 


You can even be more specific with what you want, such as:

  • Write a list of pros and cons about…
  • Create a persuasive argument about…
  • Write a sales pitch about...

Pretty cool, huh? 

Please note: as this is a very new feature (I'm writing this on May 11th 2023), some older sites might not have access to this feature. 

If you don't have access to this feature, then it might be worth talking to Squarespace's chat to see if your version of Squarespace is supported with this new feature. 

Putting the new Squarespace AI feature to the test

Let's put it to the test in this blog, and let's see if we can get it to write a list of pros and cons about using the new Squarespace AI feature… 

New Squarespace Feature - Squarespace AI Copywriting Feature Released

When I did this, as you can see below, it provided a very generic response about Squarespace in general and not the new feature, which might be because a lot of the AI tools are only familiar with things before 2021, which in this case, is not very useful. 

New Squarespace Feature - Squarespace AI Copywriting Feature Released

It also looks robotic, which is in line with most AI writing tools when you haven't given it a prompt to do with your tone of voice, or how you want to come across. 
So maybe the pros and cons are a little bit too generic; let's talk about a more modern or generic topic and ask it to write us a title…

Squarespace AI: "Write a title about" feature

New Squarespace Feature - Squarespace AI Copywriting Feature Released

I've asked it to write a title about why Squarespace is the best platform in a warm and friendly tone of voice:

"Squarespace: Where Beautiful Websites Come to Life - Discover Why It's the Perfect Platform!"

Not bad; it's still a little robotic, but it definitely helps bring some ideas to mind. It helps to use AI to write titles, then use that as a jumping-off block, and edit it to be within your tone of voice, rather than just putting it in unedited. 

For example, now I might change the title to be a bit more relevant for me by saying:

"Discover why Squarespace is the perfect platform for your small business."

Now let's see if it can write a paragraph for us…

Squarespace AI: "Write a paragraph" feature.

New Squarespace Feature - Squarespace AI Copywriting Feature Released

I've asked it to write a paragraph about why Squarespace is such a popular platform, in a warm and friendly tone of voice.

Here's the result: 

I can totally see why Squarespace is such a popular platform! Not only is it super user-friendly, but it's packed full of features that make it a great choice for both professional and personal websites. I mean, have you seen the templates?

They're so aesthetically pleasing and contemporary, so you're sure to make a great first impression. Plus, the customisation options are limitless, so you can really make your website your own. And did I mention the customer service? I've heard countless stories about how helpful and kind the Squarespace team is, which is just the cherry on top of an already fantastic product.

So whether you're starting a blog or launching an e-commerce site, Squarespace is definitely a top contender in my humble opinion!

Ok, so that's alright, it's almost a little too friendly, 'I mean, have you seen the templates?' This is probably something that I wouldn't say, but again, this gives us a great jumping-off point for us to edit and make it sound more like us.

Also, one thing to note with the ‘write a paragraph’ feature is that the AI-assisted paragraph above was written all in one paragraph with no line breaks.

That is quite a long paragraph to have no line breaks in to break up the chunks of text. People find it quite hard to read long areas of text, especially on mobile where the screen is smaller, so make sure if you do use this feature, that you take ‘breaking up the sections’ into consideration.

See our edited version below:

Squarespace is one of the most popular platforms amongst new business owners, and for good reason! Not only is it user-friendly, but it's packed full of features that make it an excellent choice for both personal and professional websites. 

Squarespace has plenty of great options for templates to get you started, so you're sure to make a great first impression. And if you're looking for a more customised solution, plenty of designers, like us, offer premium Squarespace Template Kits. 

Squarespace is also renowned for its excellent customer service; I've first-hand experienced how helpful the Squarespace team is throughout my many years of experience. It's good to know that the Squarespace team are there to help if you get stuck.

So whether you're starting a blog or launching an e-commerce site, Squarespace is definitely one of the top contenders!

The bones are the same, but I've edited it to make it sound more like me. 

Which is the secret to using AI. Your personality makes you different, and if we're all relying solely on chat GPT or Squarespace AI without editing, we run the risk of having the same, or very similar copy to others; we essentially end up being a copycat. For me, AI is there as a helping hand and not the 'main event'. 

Warnings about using the new Squarespace AI feature.

When you click on the ? next to the Squarespace AI generator, it comes up with this prompt: 

New Squarespace Feature - Squarespace AI Copywriting Feature Released

Squarespace AI is a natural language creative partner designed to get you from blank page to first draft.

You are responsible for checking that the content is accurate and appropriate to use before sharing.



This alert echoes what I said earlier; we need to customise, personalise and sense-check the inspiration we get from these services. 

Should I use the new Squarespace AI copywriting feature? 

Personally, I think this is an excellent feature for Squarespace to introduce. It's a great way to keep writer's block at bay and stop you from agonising over your website copy. AI tools are revolutionising how we create content, and if we can use this tool without even leaving the Squarespace platform, then I'm all for it!

One less hat for us small business owners to wear, right? 

Stay tuned for more exciting features and updates as we continue to help you build your Squarespace websites in the most efficient and user-friendly way possible.

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